Webinar marketing is a vital strategy for B2B businesses and a lot of consumer brands are also turning to it for their own B2C marketing efforts.

Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people can come to for important info.

Here are some of the best webinar marketing platforms available right now to get your own webinar strategy up and running.

Which will include the price, features, pros, and cons of each platform, recommendations for the best webinar software on the market, plus a brief explanation on what purpose each platform is best suited to.


Live storm vs. EverWebinar vs. GoToWebinar vs. Zoho Webinars vs. ClickMeeting




NOTE: chart was created based on available information and features are subject to change.

Adobe Connect
Adobe Connect
Cisco WebEx
Mega Meeting
Mega Meeting
Onstream Webinars
Onstream Webinars
Free Trial30 Days14 Days14 DaysDemo only30 Days
Monthly Cost$104 $104 and up /mo.$24-$69Starts at $39$19 - $49
Max Participants100-1500, depending on plan 100 - 5000, depending on plan8 to 100, depending on plan10025-300, depending on plan
Call Archives Indefinitely1 YearIndefinitelyExtra Paid Feature90 Days
Or 50MB – 250MB
Mobile Friendly
Multiple Rooms NO
Recording Editing Yes, with some plansNo
Screen Sharing
Moderating Features/b>Screen Questions & Mod Phone-In AttendeesScreen Questions, Audio Q&A & Mod Phone-In AttendeesScreen Questions, Audio Q&A & Mod Phone-In AttendeesAudio Q&A & Mod Phone-In AttendeesScreen Questions, Audio Q&A & Mod Phone-In Attendees
Lead Gen & MonetizationLead Generation Tools & Direct CRM IntegrationLead Generation Tools & CRM Integration via APILead Generation Tools & Payment Collection. CRM Integration via APICollect PaymentsLead Generation Tools & Payment Collection. CRM Integration via API
Social Media Integration

In summary…

If you’re looking for a great autoresponder there are two clear choices. If you’re pretty new to the whole concept of automated email, we recommend MailChimp for its friendly interface, ease of use and great service and support.

If you’re more confident with your email marketing, AWeber has proven itself time and again as a user-friendly, comprehensive platform for all your requirements, with more options for customisation than MailChimp provides.

There is, however, another option if you’re looking to gain complete control over your email marketing strategy and develop a bespoke solution that enables you to truly define, own and manage all aspects of your strategy