Webinar marketing is a vital strategy for B2B businesses and a lot of consumer brands are also turning to it for their own B2C marketing efforts.
Webinars give you the chance to build a more personal relationship with your audience, delve deeper into the topics that concern them and build your brand as a place people can come to for important info.
Here are some of the best webinar marketing platforms available right now to get your own webinar strategy up and running.
Which will include the price, features, pros, and cons of each platform, recommendations for the best webinar software on the market, plus a brief explanation on what purpose each platform is best suited to.
COMPARISON CHART
Live storm vs. EverWebinar vs. GoToWebinar vs. Zoho Webinars vs. ClickMeeting
WEBINAR SERVICE COMPARISON CHART
NOTE: chart was created based on available information and features are subject to change.
| Adobe Connect Adobe Connect | GoToWebinar GoToWebinar | Cisco WebEx webex.com | Mega Meeting Mega Meeting | Onstream Webinars Onstream Webinars |
|
|---|---|---|---|---|---|
| Free Trial | 30 Days | 14 Days | 14 Days | Demo only | 30 Days |
| Monthly Cost | $104 | $104 and up /mo. | $24-$69 | Starts at $39 | $19 - $49 |
| Max Participants | 100-1500, depending on plan | 100 - 5000, depending on plan | 8 to 100, depending on plan | 100 | 25-300, depending on plan |
| Call Archives | Indefinitely | 1 Year | Indefinitely | Extra Paid Feature | 90 Days Or 50MB – 250MB |
| Mobile Friendly |  | | | | |
| Multiple Rooms | | NO | | | |
| Recording Editing | | Yes, with some plans | | No | |
| Screen Sharing | | | | | |
| Moderating Features/b> | Screen Questions & Mod Phone-In Attendees | Screen Questions, Audio Q&A & Mod Phone-In Attendees | Screen Questions, Audio Q&A & Mod Phone-In Attendees | Audio Q&A & Mod Phone-In Attendees | Screen Questions, Audio Q&A & Mod Phone-In Attendees |
| Lead Gen & Monetization | Lead Generation Tools & Direct CRM Integration | Lead Generation Tools & CRM Integration via API | Lead Generation Tools & Payment Collection. CRM Integration via API | Collect Payments | Lead Generation Tools & Payment Collection. CRM Integration via API |
| Social Media Integration | | | | | |
In summary…
If you’re looking for a great autoresponder there are two clear choices. If you’re pretty new to the whole concept of automated email, we recommend MailChimp for its friendly interface, ease of use and great service and support.
If you’re more confident with your email marketing, AWeber has proven itself time and again as a user-friendly, comprehensive platform for all your requirements, with more options for customisation than MailChimp provides.
There is, however, another option if you’re looking to gain complete control over your email marketing strategy and develop a bespoke solution that enables you to truly define, own and manage all aspects of your strategy